Individuals with particular talents, through their charismatic
personality, can play a special role in the efforts to usher in the
New Era. In this regard, the role of artists is particularly important.
Writers, poets, orators, musicians, visual artists, wealthy individuals,
scholars, politicians, and many others can all contribute a lot to the
task of reform by means of their talents. The plan for the New Era
proposes the following suggestions to talented individuals regarding
how they should contribute:
44. AN EARNEST REQUEST TO WRITERS AND JOURNALISTS
The writers and poets of the nation who are currently engaged in
writing in different languages should be contacted and motivated
to keep the needs of the New Era in mind when writing. In the same
way, the publishers and editors who are involved in the publication
industry should be encouraged to print and publish only that
literature which inspires, enlightens and guides the lives of the
masses. Newspapers and book dealers should also be requested to
contact those engaged in the field of literature to motivate them to
fulfill the current needs of the times.
45. NEWSLETTERS AND MAGAZINES
There is a great scarcity of newsletters and magazines that propagate
thoughts that will be helpful in meeting the needs of the New Era.
There are several themes that directly relate to the change of era
that we are undergoing, but so far there is hardly any formidable
thought center which can do anything about them. [ . . . ] Those
newsletters and magazines which do exist merely follow their
own agenda and lack the actual passion and program of selfless
missionary style. The wider needs and enormity of the New Era call
for at least one hundred publications on these topics to be started
immediately. People who are equipped with the necessary talents
and enthusiasm should be trained for that purpose.
46. WELL ORGANIZED NETWORK OF PUBLICATIONS
There should be a well organized network of publishers, each
of whom should specialize in one particular subject mater. All
publishers in the network should exchange the books they publish
with one another. In this way, each publisher can have ample amount of books on a wide variety of subjects. They should manage
the sale of books by means of their own outlets, door-to-door sale,
advertising and any other effective means. In this way, the publisher
specializing in one particular subject can become the promoter of
books on other subjects as well.
47. THE NEW-ERA PRESS
There should be at least one New-Era Press in almost every city
which will help its operator earn livelihood in an honorable way
as well as to pursue the program of augmenting good thoughts and
feelings among those living in the neighboring areas. [ . . . ]
48. WRITING AND PROMOTING POEMS
Inspiring and touching poems that resonate with the thoughts of
the New Era should be written in all languages. They should be
published as pocket books and made available at affordable prices. [
. . . ] Inspirational folk music is also dearly needed. No genre of songs
should be exempt from the need to motivate, enthuse and uplift.
Songs traditionally sung by women on auspicious occasions need to
be composed and published to suit the purpose of the occasion. The
demand for inspiring poems for everyone from literati to farmhands
must be fulfilled in a systematic way. [ . . . ] Without accomplishing
this essential task, the dream of fostering a heavenly atmosphere on
Earth cannot be realized.
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